March 13, 2020 0 Comments

Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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The authors are good storytellers who know how to engage the reader as they explain surprising findings from a whole host of diverse research.

The authors present research that shows even one other dissenter can cause bolster others in the group into offering their true feelings. Value attribution affects our perceptions of people.

Goodreads helps you keep track of books you want to read. The interesting thing happens when people decide to take more for themselves and give less to the other person. Thinking, Fast and Slow. A topic I would never even imagine caring much about before reading this book.

Webber, founding editor of Fast Company magazine. Thus, only from the irrational, can we arrive at a decision to do so.

When the pleasure, self-interested perspective is operating, unexpected behavior or effects can occur. It is vitally important for people to feel they have a voice.

They relate a very interesting study on National Basketball players which does tend to support an unconscious commitment effect. Though this book looks at research from social psychology, behavioral economic I was not at all in the mood for another non-fiction book about human behavior when my husband asked if I wanted to read this one before he returned it to the library. Just a moment while we sign you in to your Goodreads account.


Asperger’s and the APA.

This isn’t only interesting but it can definitely help me regulate the amount of bad irrational decisions and behaviors I have in my life.

We’d be fools not to learn what they have to teach us. Hardcoverpages. Read more Read less. I was torn between 2 and 3 stars swaj this book.

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Having a long-term plan — and not casting it aside — is the key to dealing with our fear of loss. May 06, Mohammad rated it liked it.

By explaining the idiotic choices we humans make on a daily basis, we cannot help but to feel a little embarrassed, and this is where the comedy stems from. Learn more about Amazon Giveaway. It’s all about value–the value, real or imagined, we place on items and outcomes–and the skewed way we can sometimes attach ourselves to goals that don’t warrant all that consideration, let alone the losses they force us to occur along the way to achieving them.

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

I think most of the readers will hear this piece or that piece in other books. This is called value attribution. Learn more about Amazon Giveaway. For example, people tend to see designer bags and clothes as more valuable because they cost more than everyday clothing. Dec 15, Yeribel rated it liked it. The real story is why can’t rational behavior win in the big the tug of war going on in our brain.

Each week, our editors select the one author and one book they believe to be most worthy of your attention and highlight them in our Pro Connect email alert. As long as that’s understood, I have no trouble with this book. Try the Kindle edition and experience these great reading features: Amazon Restaurants Food delivery from local restaurants. The information I gathered from this book was still very useful. Amazon Advertising Find, attract, and engage customers. Get to Know Us. There is also cross-cultural research on sharing norms showing that in the U.


Kindle Cloud Reader Read instantly in your browser. In a timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari The Starfish and the Spirea business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn’t working. Loss aversion is also proposed as the reason for a human tendency toward unreasonable commitment and here the Brafmans review the well-trodden retelling of the escalation of the Vietnam War.

Aug 03, Jackie “the Librarian” rated it really liked it Recommends it for: I would only give this book a maybe 2. In other words, the commitment made in the draft directly affected the commitment made by coaches for as much as five years out despite the actual player performance.

This effect is applied to the Supreme Court where we learn that it takes a substantial amount of disagreement for brafmman dissenting judge to write a dissenting opinion.

We continue to walk down a road we have always walked.