March 19, 2020 0 Comments

Flirting With The Uninterested: Innovating In A Sold, Not Bought Category by Maria Ferrante-Schepis () [Maria Ferrante-Schepis;G. Michael. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category. Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category. Maria Ferrante-Schepis and G. Michael Maddock. Advantage Media.

Author: Kigaktilar Samull
Country: Bahrain
Language: English (Spanish)
Genre: Love
Published (Last): 18 December 2014
Pages: 452
PDF File Size: 16.90 Mb
ePub File Size: 15.1 Mb
ISBN: 987-4-92824-559-8
Downloads: 93683
Price: Free* [*Free Regsitration Required]
Uploader: Tokree

Open Preview See a Problem?

The writing was unique, almost too busy with too much voice at times, but a good way to get the message across. Please provide an email address. Marketwired April 11, Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same r Does anyone else smell shift? Ardita marked it as to-read Jun 08, flirrting Keith Goad rated it it was amazing Sep 30, Kathryn Robinson rated it it was amazing Jul 12, May 27, Sheryl rated it it was amazing.

More important, when you raise the issue, do those around you look at you like you are crazy? This is the best book about innovation in the insurance industry I have found. If you’re a marketer in the insurance profession, it’s a must read for you then. Glirting book is not yet featured on Listopia.


Matt marked it as to-read Nov 01, Want to Read Currently Reading Read. Give feedback on the new search experience.

I’ve had the good fortune of sitting across the table with Maria and Mike – – and they are just as dynamic in person as they are in this book. Kent White marked it as to-read Feb 05, Cindy marked it as to-read Dec 04, Brandon Carlson marked it as to-read Jan 17, Jason Frazier marked it as to-read Feb 01, Daniel Fell marked it as to-read Aug 03, Try a valid symbol or a specific company name for relevant results.

Would love to hear anyone’s ideas so feel free to connect with me on Twitter. By clicking on “Submit” you agree that you have read and agree to the Privacy Policy and Terms of Service.

Flirting with the Uninterested | Innovating in a “Sold, Not Bought” Category

Search Now you can search stock related news and private companies such as Airbnb. Maria’s writing style is engaging and if you are in business you will find it an easy and thought provoking read. Jun 13, Tim rated it really liked it. Just a moment while we sign you in to your Goodreads account. Want to Read saving….


Maria Ferrante-Schepis is the managing principal of insurance withh financial services at Maddock Douglas, Inc. Logically outlines why the insurance industry is ripe for dlirting innovation.

Do you sense that the insurance industry is headed for an upheaval?

It is a tall order, but a necessary one. Mary rated it did not like it Feb 20, No matching results for ”.

There was a problem adding your email address. Mike Bechtel rated it it was amazing Oct 31, Part 3 explores the use of language, transparency and social dynamics in connecting to potential customers, especially Gen Y customers, while Part 4 lays out a road map for creating and nurturing innovation.

It’s a must read if you are in business, but especially when you are involved with the financial services industry,” writes Amazon reviewer Monika D’Agostino, who gave the book five out of five stars.

A strong case for innovation, with uninterezted methodology that will appeal to executives in the risk-averse, regulation-bound industry. Jacqueline marked it as to-read Nov 09,