March 21, 2020 0 Comments

: Groundswell – Expanded and Revised Edition: Winning in a World In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li ยท Josh Bernoff. I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as.

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I recommend anyone who is using social media in their job to read this book. Book ReviewFinancial Times. Joiners are those participants who have profiles on social networking sites such as MySpace, LinkedIn, and Facebook. It’s a decent book and not many others out there are like it, but I think someone can write something better out there. Listening focuses on hearing what people are saying about your organization online.

From a financial perspective, facilitating people to support each other will free up dollars and resources within your organization.

So I am bumping up my review to a 3-star. Amazon Drive Cloud storage from Amazon.

My library Help Advanced Book Search. Share on Twitter Tweet. What resources need to be put in place for support?

I wouldn’t recommend a corporate business do everything this book says, although it has some good advice for those who are clueless about implementing gronudswell business in social media. Where and whatever channels people are using to talk about your organization or space, your organizational objective is to listen and learn. Pages with login required references or sources Articles with a promotional tone from December All articles with a promotional tone Pages to import images to Wikidata.


At some point, along with all the positive effects, there will surface negative feedback, comments, or situations that will need to be addressed. I’ve been in the web business almost 10 years now, and I have to say that this is not the greatest book for someone that already has technical knowledge.

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Some companies distinguish their product through the use of social technologies. Lj examples of collecting are tagging, subscribing to RSS news feeds, adding to del.

I had to read this for college. Many of its concepts revolve around social media technology such as Twitter and Facebook.

Written inGroundswell: Get to Know Us. Ships from and sold by Amazon. As you can see, your task is to determine which of listening, talking, energizing, supporting, or embracing is the best way to facilitate the conversations that are already happening or needed between your audience members to bring about meeting your organization’s business objectives.

I’ll write a post on monitoring the various channels in the future. They may lightly participate on social media sites, like Digg, but mostly consume the videos, the posts and comments, podcasts, forum material, etc.

Not even the full first chapter in I noticed that the dates and statistics seemed off – very off. Audible Audiobook Verified Purchase.

Groundswell – Charlene Li

A great example of this is the Tyze website right here in Vancouver. Will the social technologies be incorporated into your organization’s website of live offsite?

To ensure you don’t completely miss the mark the authors suggest you start out small and allow for growth or change as the community of participants gather. Pages with related products. For example, Walmart created a situation for itself when they created a Facebook group and negative comments came rolling in.


The vendor who provides that solution also needs to have the same qualities. The groundswell spread marketing messages through Digg and YouTube with a small budget and little marketing experience. Other questions also need to be addressed.

ComiXology Thousands of Digital Comics. As stated above, you need to choose somebody in your organization that has the authority to lead this bold endeavor and a vested interest in its success. Account Options Sign in. By using this site, you agree to the Terms of Use and Privacy Policy.

He created the Technographics segmentation, a classification of consumers according to how they approach technology. Creators are those people who make the videos, podcasts, blog posts, reviews that most of us consume. Hopefully it stays that way for the rest of the book What performance indicators can be put in place? This book I have to say, however, feels very watered down for casual readers.

Top Reviews Most recent Top Reviews. If your organization isn’t new, there are bound to be some blog posts, articles, comments, some chatter about your organization. They find articles of interest, submit the link to these sites, categorize the content, and leave it for critics and spectators to enjoy and comment on.