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Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The brand was previously owned by Tata Sons. The name comes from the. Relaunching the brand Hamam in urban & rural markets. Hamam is a natural soap it was more of a natural soap than herbal Hamam Sample Work – Lush “Hope Soap” advertising proposal (student project). Ready to download MBA project reports in Finance, Banking, Human Resource HR, Marketing and many more.

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Ritva Sotamaa Product Variants: Lux soap Established Year: Lux toilet soap was launched in the United States in and in the United Kingdom in The need for this study is to know the reasons to buy different types of soaps and particularly consumers satisfaction level on Lux soap.

Hamam (soap)

The price fairness itself and the way it is fixed and offered have a great impact on satisfaction. There are many factors that affect customer satisfaction.

A structured questionnaire is used to collect the primary data. It is noted as a brand that pioneered female celebrity endorsements. You can tick more than one option?


It is the hxmam of our original work done under the supervision and guidance of Ms. Most of the people are satisfied with small sized LUX soap. As of the yearLux has a recorded profit of crores.

Init became the first mass-market toilet pfoject in the world.

Organizations need to retain existing customers while targeting non- customers. Remember me on this computer.

project on study of customer satisfaction towards lux soap | renu krishna –

From the about table it is inferred that From the above table it is inferred that the Thomas Jones and Earl Sasser Jr. The importance of customer satisfaction diminishes when a firm has increased bargaining power. Lux believes beauty does not have to be a chorc and brings a combination of fun, pleasure and comfort to women’s beauty routines all over the world.

They demand for affordable price for product and good schemes with purchasing. This page was last edited on 2 Decemberat Subsequently, Lux soap has been projectt in several forms, including hand wash, shower gel and cream bath soap.

From the table it is inferred that the And some suggested to reduce the price so that middle class can buy the soap. According to Herrmann et al.

The brand was founded by the Lever Brothers in and now known as Unilever. It has been withdrawn from the market due to regular Hamam’s strong presence and lower sales numbers in the Nalangumavu variants. No AJ M. Eugene Anderson reported in the study: From the above table it is inferred that Company slap only youth between 15 to 35 years who are conscious of beauty and skin but in current scenario all people are more conscious regarding their skin and beauty, so company should also consider them while manufacturing the product.


No AJ K. The study is confined to the city of Coimbatore only considering the consumers of effect of Lux soap. Marketing research-customer satisfaction towards Lux soap.

The main marketing objective was also to maximize the market share and introduce modifications in the product. Lever Brothers Margarine Unie W. Most of the people suggested that they would like to see more attractive package for LUX soap though the present packing is of good quality.

We extend my thanks and indebtedness to Dr.